TEXHA and USA: what are the prospects?
TEXHA has shown interest in the poultry market in the US for several years ago. The first installation of the equipment was held in 2015. Then, the customer was Rembrandt Foods Company that has purchased the equipment for poultry farm for the production of eggs for 100,000 bird places. Farther there were some more supplies which are not such big but, nevertheless, significant for the development of relations between TEXHA and America. And the company's plans for the US keep rising. The company is actively working on developing equipment which is suitable for egg producers in America. Currently, the company promotes an alternative system for laying hens Baltika in the US market. This free-range layers management equipment fully meets the requirements and regulations that are guided the local egg producers.
Regular company's participation in specialized exhibitions and poultry events is an essential opportunity for the company to get closer to those whom it sees potential customers.
“This year IPPE was the must-attend event for us, and we were perfectly well prepared, - US direction sales manager Volodymyr Kovalsky telling. – Our team is determined to get success and we really have many profitable propositions for American poultry market. But, frankly speaking, we had higher expectations for this exhibition. The problem is not in event organization – it was perfect as always. Moderate amount of visitors is impacted by complicated market situation. We provide innovations and new technical opportunities for poultry. But the poultry farmer’s interest should to be supported by capabilities. But current circumstances poultry producers of America are somewhat limited in finance. Low egg prices don’t let production developing. That is why all plans about capacity increasing and modernization are postponed”.
Hostages of situation were also manufacturers of equipment for the poultry industry demand for which has ground to a halt.
Nevertheless TEXHA continues its promotion in the US market to show up at the right place at the right time.
In March this year the company will take part in the biggest event of the poultry industry in the US - Midwest Poultry Federation Convention.
Author: Alex Masterov