American tradeshow became a meeting place for potential customers
On January 24-26, 2012 our company took part in the show of International Poultry Expo 2012 (IPE-2012) which took place in Atlanta, Georgia, USA.
Last year TEXHA presented three samples of the production which caused a keen interest of visitors in Atlanta. This year the specialists of the Production Association acquainted leading poultry farmers of the world with the hi-tech novelties of the company created for satisfaction of growing requirements of the industry. To demonstrate impressive opportunities of our equipment, together with known advertising products (booklets about production, by the banners which are clearly demonstrating its advantages) we used an advertising novelty – 3D-video with the cage equipment for the maintenance of the laying hens, established on the poultry farm Ukrayina, allowing in most realistic mode to see the installed equipment.
Our company was presented at the show by sales managers – Mykola Revuk and Volodymyr Kovalskyi. Francisco Anguiano Durán – the representative of the company in the Mexican region - also worked at the TEXHA stand. According to mister Kovalskyi, IPE-2012 attracted all important players of the poultry-farming market. Attendance of an exhibition was not less high, than IPE-2011 though visitors from the African and South American continents were noticed less.
"Our task on the event was not to attract the maximum number of visitors and to organize a place for a meeting with potential customers according to preliminary arrangements – Mr. Kovalskyi said – The aims were achieved: we met people with whom we planned to talk over. I communicated with poultry farmers of the USA, the representative of Mexico. I met some potential customers outside the show. The visit of our stand by experts with whom we didn't agree at all about a meeting became a pleasant "bonus".
As mister Kovalskyi declared, during IPE-2012 it was succeeded to find the potential dealer in the USA – an engineer living in Atlanta and working the last ten years in poultry-farming industry. Mr. Kovalskyi approvingly spoke about further participation in the event.