American horizons: clear or cloudy?
We turned back from Atlanta. We took part in the annual large-scale event, which traditionally brings together producers and processors, buyers and sellers of the new technologies and services of production of meat of cattle, poultry and eggs. The International Production & Processing Expo (IPPE) exhibition lasted three days. More than 1,200 participants and about 30,000 visitors have witnessed this event, full of not only the exhibition itself, but also the educational program.
TEXHA was the only producer of poultry equipment from Ukraine, and also one of the few producers of cages equipment for all areas of poultry farming.
We presented for the American audience not only the equipment of our own production. The important specialty of our company's work, that should be known by our potential customers, is the range of services which are available to each our customer after signed contract without more payment. On the American market as well as all over the world such care about clients is favorably contrasted us from other producers, which often propose such services and technological helping for an additional fee. At the same time TEXHA gives to the clients this support (needed consultations and personal support in important technological processes – bird planting, unloading etc). Also you always have in connection our service company, who do all needed work on adjustment, prevention of equipment and replacement of worn out items.
However, the most important thing, which we try to attract attention of American poultry farming, is the concept of new equipment – Multifloor. The sense of this project is a different look at the already popular things. As a basic we took a system of keeping laying hens, known in the world as nests&slots (it’s still popular, especially between producers of cage-free eggs), and changed it in unusual way. 4 levels of such equipment are locating in one room. In our new concept, the building and equipment for keeping laying hens form the single complex with the necessary systems to provide a productive life of the poultry.
The main objective of the project is to ensure compliance with the requirements of the main American organizations certifying poultry products and to make the production of cage-free eggs economically viable at the same time.
After visiting IPPE our head of marketing and advertising department Inna Volkova said: "We will be frank, we are waiting much more interest in the concept of Multifloor. In recent years, the media actively attract consumers' attention to the eggs derived from chickens for non-cage maintenance, leading retailers and restaurateurs announce their switch to cage-free products, poultry owners are thinking about rebuilding farms. However, we have seen the situation on the other hand: consumers are eager to have the freedom to choose and are not ready to pay over usual products, and egg producers, as they say, primarily count money and are in no hurry to take unceasing steps. But we believe, - Inna expressed hope, - that over time our new concept will find its supporters. The project is under development, the construction of an experimental site and working out the technology of maintenance is underway. With certain production and economic results, we can prove the value of the project not in words, but in figures, which will give us an opportunity to rely on greater trust and interest from our potential customers. "
Author: Alex Masterov